CEDIA Asia Pacific News
CEDIA
Asia Pacific Expands Into Emerging Asian Markets
As
part of its continuing growth strategy, CEDIA Asia Pacific has
appointed Mr. Robin Cai to the position of Director of Asia.
Robin
joins CEDIA Asia Pacific from his role as Senior Sales Manager at
the
Klipsch Group. He has more than 15 years’ experience in the
electronics industry gained in a variety of senior management
positions across Asia. Robin will be based out of Shanghai in China
to satisfy the growing demand from within the industry for
CEDIA-trained personnel on the ground in key Asian territories.
He
is tasked with raising the profile of CEDIA, supporting the CI sector
as it evolves across the continent and building the industry’s
reputation for delivering professionally designed and installed home
electronic systems.
“Robin’s
appointment is vital in helping the industry expand and mature in
Asia” says Stephen, CEDIA Asia Pacific’s Executive Director. “It
will also ensure CEDIA can take the lead in advancing the interests
of members in these exciting times of growth. He has a great
understanding of the electronic systems market segment, an excellent
grasp of how CEDIA can help expand the market and is the perfect man
for the job”.
Robin
has worked for many Fortune 500 companies including Toshiba, LG and
NEC. He has a Masters of Business, from Southern Cross University,
NSW, Australia and speaks several languages, including Chinese and
English. He will be accessible to members, capable of providing
advice and dealing with enquiries from across the Region.
His
key role as Director of Asia will be to co-ordinate and implement
programmes with CEDIA Asia Pacific and CEDIA global organisations.
These will provide CEDIA Asia members with skills-based industry
training and conference events. He will also work to establish
industry professional trade shows in key territories.
“I
am delighted to accept this new role with CEDIA” says Robin. “The
Asian market represents a huge opportunity for the CI industry and
CEDIA Asia Pacific is committed to its growth through the
introduction of essential marketing and education initiatives. I am
very much looking forward to the challenge”.
Leaders
from across the industry have warmly welcomed Robin’s appointment.
Bob
Gassel - V.P. International Sales, Paradigm Electronics Ltd. Martin
Logan Inc. “Robin established strong relationships with customers
and proved to be an honest and trustworthy partner. He delivered
excellent results both in his sales goals and in his management of
people and projects”.
“Robin
is highly motivated, well organized and has a strong passion for the
Audio and Custom Install and Design business”, explained David H.
Westfall, Regional Vice President Asia/Pacific from Klipsch Group
Inc.
Hiroshi
Ueyama Onkyo, Integra Japan said “Robin has a great knowledge and
experience for the international business, not only in sales but also
in logistics and management”.
Robin
can be contacted at robin robin.cai@cedia.com.au
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CEDIA
Asia Pacific Announces New Board at AGM
Three
new members step up to leadership roles in the industry as Len Wallis
of Len Wallis Audio moves to Chairman of CEDIA Asia Pacific following
election results to the Association’s Board revealed at this year’s
AGM.
As
the driving force behind his company for more than 30 years, Len
Wallis will bring invaluable experience to his position as head of
CEDIA
Asia Pacific. He is joined on the Board by Clare Ward from
another ESP (Electronic Systems Professional) Member, AVARNTI whilst
CEDIA members have also elected Alexis Caldwell from Trade Supplier
Member, LeisureTech. Don Mackenzie from Queensland-based Home
Theatrix will continue on the Board in the role of Immediate Past
Chairman.
“It’s
an honour to be elected Chairman of CEDIA’s Asia Pacific Board”
says Len Wallis, CEDIA Chairman. “I’d like to thank all those who
members who voted for me and look forward to building on the
excellent work of my predecessor. At a time of significant
opportunity, I want to make sure that CEDIA members are in the right
shape to grow their businesses and benefit from the value that
Association membership brings”.
Stepping
down from the Board is Peter Greentree from Len Wallis Audio who has
been serving as Vice President, Secretary and Treasurer and Simon
Wehr who has re-located to the US.
“Volunteering
to be part of the CEDIA Board demands considerable commitment”
comments Stephen Miller CEDIA’s Executive Director. “We welcome
our new Chairman and fellow Board members and look forward to what
we’re sure will be their positive contributions in the future. We
also say goodbye to Peter and Simon both of whom have dedicated
endless hours of time to the industry and, on behalf of CEDIA Asia
Pacific, I’d like to thank them for their dedication and their
work.”
The
full Board is as follows:
Len
Wallis (Len Wallis Audio): Chairman
Steven
Hill (Technology in Design)
Andrew
Bloom (Harvey Norman Commercial)
Alexis
Caldwell (LeisureTech)
Clare
Ward (AVARNTI)
Carlina
Williamson (Herma Technologies)
Don
MacKenzie (Home Theatrix): Immediate Past Chairman
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